Abstract

Have you ever wondered why your organisation’s best-laid plans keep tangling in a web of endless meetings, multi-tasking, and unfulfilled customer needs? Step into our experimental “Clean Room” of work redesign—where failure demand and waste are relentlessly designed out, and “how the work works” finally meets “why we do it.”

Discover the tale of Markus – the call centre manager who chased efficiency only to find performance unraveling – and Eva, the guide who turns the whole problem upside-down. From washing machine mishaps to commercial banking labyrinths, we’ll take you through the surprising lessons:

• Why targets create blindness – and what happens when measurement replaces purpose.
• What really drives customers to call (hint: it’s not what management expects).
• How to spot “failure demand” and “waste demand” before they eat your profits.
• The power of immersive, wall-to-wall, hands-on scoping: seeing your real work flow (warts and all).
• Secrets to designing “Clean Work” – where only value enters the system, and multi-tasking becomes a relic.

Join us for a fresh, provocative journey into how and why the work works (or doesn’t). Leave with new tools, candid stories, and a transforming challenge: are you brave enough to stop what isn’t aligned to value or purpose? Or will you keep measuring what keeps everyone merely busy?

Curiosity required. Safety goggles are optional. Results: unpredictable, but often revolutionary.